2024's Highest Paid YouTube Stars
In today’s world, a “celebrity” is no longer just someone you may see on the Silver Screen or your favorite TV show. Celebrities now exist in the internet world—and some of them are making quite a comfy living doing so.
YouTube has taken every day people with a knack for entertaining—some as young as 8 years old—and has made them into worldwide sensations.
Here’s 15 people who created multi-million-dollar empires from their YouTube videos.
MrBeast
MrBeast began posting videos to YouTube in early 2012 with simple content ranging from "Let's Play" gaming to videos guessing other YouTubers' wealth.
Today, he has a massive subscriber base and a reputation for extravagant stunts and philanthropy. His videos often involve outrageous challenges, enormous giveaways, and impressive acts of generosity—which is said to be one of the reasons he has such a huge following.
So, how much is this popular YouTube star worth today?
Fidias, CC BY 3.0, Wikimedia Commons
MrBeast Net Worth 2024
As of 2024, MrBeast is said to have an estimated net worth of $700 million. Yes, you read that right—seven-hundred-million dollars.
The young 25-year-old YouTube star, also known as Jimmy Donaldson, makes most of his money through his channel, which generates substantial ad revenue and brand deals, as well as his food brand, Feastables.
But he also earns money from sponsorships, merchandise sales, and various other business ventures.
Steven Khan, CC BY 4.0, Wikimedia Commons
Jeffree Star
Jeffree Star has been posting to YouTube since 2006 (But he's been well-known since 2003 if you count MySpace). His main focus has always been makeup tutorials and discussing his personal life.
Today, he has transformed his YouTube fame into a thriving business empire. Still posting makeup tutorials, Jeffree also now reviews beauty products and has his own cosmetic line.
So, how much is this business empire making him?
Jeffree Star Net Worth 2024
According to various reports, as of 2024 Jeffree Star has a net worth of between $200 and $250 million.
Jeffree makes most of his money through his cosmetic line Jeffree Star Cosmetics, but he is also involved in multiple businesses, which include the cannabis industry, real estate, and merchandising.
Ryan’s World
Ryan Kaji, the main subject of Ryan’s World, started making videos back in 2015, which mostly consisted of toy reviews. After great success, his mother decided to quit her teaching job to work on the channel full-time instead.
Today, Ryan’s World posts a variety of videos that involve toy reviews, challenges, and educational content.
So, how far did the Kaji family come in nine years?
Featureflash Photo Agency, Shutterstock
Ryan’s World Net Worth 2024
As of 2024, Ryan’s World is estimated to have earned the family somewhere between $100 million and $150 million.
After the instant success of their YouTube channel, the family launched various brand specific products that include toys, watches, books, bedding, clothing, and so much more.
Like Nastya
Like Nastya is a young Russian YouTube star who has become quite popular for her family-friendly content which often includes toy reviews, vlogs, and educational videos.
Her family started posting full-time to YouTube in 2016, and their fanbase grew quickly.
How much do you think Like Nastya is worth today?
Like Nastya, CC BY-SA 2.0, Wikimedia Commons
Like Nastya Net Worth 2024
Today, the ten-year-old YouTube sensation has an estimated net worth of $104 million.
According to Forbes, she has become one of the world’s fastest-growing creators, thanks to her videos in eleven different languages.
Like Nastya, CC BY-SA 2.0, Wikimedia Commons
Jake Paul
Jake Paul started posting videos on Vine back in 2013. He amassed a 5.3 million followers who then followed him to YouTube in 2014. His channel became known for pranks, controversies, and his hip hop music.
However, his controversial material made some waves, and he ended up switching careers. Even still, his videos continue to make him one of the highest-paid YouTube stars.
Erik Drost, CC BY 2.0, Wikimedia Commons
Jake Paul Net Worth 2024
As of 2024, Jake Paul has an estimated net worth of about $80 million.
After he stopped making content for YouTube, Paul got into the ring and became a boxer, which has also worked out well for him. High-profile matches earn him $2 million or more.
He also earns money through sponsorships and music.
Dude Perfect
Dude Perfect is a five-member sports entertainment group who started their channel in 2009. Their content primarily consists of videos depicting various trick shots, stereotypes, and stunts.
Today, they’ve added a few more channels to their brand and have welcomed more than 60 million subscribers.
So, how much does this group of stunt men make?
Dude Perfect Net Worth 2024
Considering the group have various YouTube channels, their net worth estimation varies by source. However, it is believed Dude Perfect has a current net worth of somewhere between $50 million and $100 million.
Aside from YouTube, Dude Perfect also makes money through sponsorships, celebrity collaborations, television appearances, and more.
PewDiePie
PewDiePie is a Swedish YouTuber who started posting to his channel in 2010. His content mostly involves Let’s Play videos of horror and action video games, but has grown to include vlogs, comedy shorts, formatted shows, and music videos.
With well over 100 million subscribers, how much is PewDiePie actually worth?
PewDiePie Net Worth 2024
PewDiePie has faced some controversy and competition over the years, but he remains a dominant force in the YouTube universe.
As of 2024, PewDiePie has an estimated net worth of about $50 million to $60 million.
He earns the bulk of his money through sponsorships.
Cold Ones Clips, CC BY 3.0, Wikimedia Commons
Ninja
Ninja is a popular YouTuber and streamer who also has a huge fan base in the gaming industry. Most of his content involves gameplay highlights that showcase his skills, informative tutorials, and exciting collaborations with other gaming celebrities.
But how much money can a gaming career actually generate?
State Farm, CC BY 2.0, Wikimedia Commons
Ninja Net Worth 2024
Ninja’s substantial fan base has earned him an estimated net worth of somewhere between $40 million and $50 million.
Aside from his ad revenue on YouTube, Ninja also brings in a substantial amount of money through sponsorships, partnerships with major brands, and various other advertising deals.
State Farm, CC BY 2.0, Wikimedia Commons
Markiplier
Markiplier’s YouTube channel is said to be a “hub of good-natured geek culture.” His videos mainly consist of video game playthroughs, and lighthearted hands-on encounters with new technology—such as AI writing tools and art generators.
He also dabbles in various charitable initiatives, which have gained a substantial fanbase.
Markiplier Net Worth 2024
As of 2024, Mariplier’s net worth is estimated to be around $40 million.
While YouTube remains his top money-maker, Markiplier also earns money through merchandise sales, sponsorships, and podcasts.
Gage Skidmore, CC BY-SA 2.0, Wikimedia Commons
DanTDM
Another celebrity in the gaming world, British YouTuber DanTDM has actually won several Kids’ Choice Awards and set Guinness World Records for his gaming and presenting.
His YouTube channel, which mostly consists of family-friendly video game commentaries, covers popular kids video games like Minecraft, Roblox, Pokémon, and Sonic the Hedgehog.
Web Summit, CC BY 2.0, Wikimedia Commons
DanDTM Net Worth 2024
With a massive fanbase, DanDTM’s net worth in 2024 is an estimated $35 million.
His YouTube channel continues to make him the most money, while he also earns an income through various partnerships and advertisements.
Rhett And Link
Rhett and Link are a fun, family-friendly duo who have been making YouTube videos since the early days of 2006. Their content includes various vlogs, skits and music videos.
Rhett and Link have become so popular that they are now mainstream figures in the US, making appearances on TV programs like The Tonight Show with Jimmy Fallon.
So, how much has their internet fame earned them?
SHOWTIME, CC BY 3.0, Wikimedia Commons
Rhett And Link Net Worth 2024
Rhett and Link have an estimated net worth of about $30 million to $40 million.
The pair operates many YouTube channels and podcasts, have numerous sponsorships and collaborations, and also have their own production company—Mythical Entertainment—which has over 100 employees and has been a significant source of income.
Unspeakable
Unspeakable (Nathan Johnson Graham) originally started his YouTube channel in 2012 as “UnspeakableGaming,” where he amassed over 11.4 million subscribers and over five billion views.
Today, his content involves family-friendly challenges, pranks, and gaming streams. His videos are said to be popular with both children and their parents.
With 40 million subscribers in total, how much money does Unspeakable make?
Somedude14423, CC BY-SA 4.0, Wikimedia Commons
Unspeakable Net Worth 2024
Unspeakable’s estimated net worth for 2024 is about $28.5 million.
From his main YouTube channels alone, he earns about $8 million per year. But he also has eight other channels, and he runs his own brand. Unspeakable merchandise had over 150,000 customers in its first year. On top of that, he dabbles in various sponsorships and endorsement deals.
Preston Arsement
Another hit with kids, Preston Arsement’s YouTube channel includes a mix of games, challenges, vlogs, and pranks. He first started posting back in 2010 and has continued growing ever since.
Much like Unspeakable, the content revolves around young adults acting like big kids.
So, how much is Preston banking for his widely popular child-friendly content?
TGBKyle, CC BY-SA 3.0, Wikimedia Commons
Preston Arsement Net Worth 2024
As of 2024, Preston Arsement’s net worth is estimated to be around $25 million.
Along with being a YouTuber, Preston Arsement is also the founder of media company TBNR (The Best Never Rest), which runs 18 additional YouTube channels. He also dabbles in various partnerships, sponsorships, and brand deals.
VanossGaming
VanossGaming, also known as Evan Fong, dropped out of college in 2011 to focus on his YouTube channel full-time—which has proven to be a good choice.
His content includes mostly funny gaming videos in which he sometimes includes his friends.
So, just how good was his choice to drop out of college to become a YouTuber?
VoltronPlayz on YouTube, CC BY 3.0, Wikimedia Commons
VanossGaming Net Worth 2024
As of 2024, VanossGaming has an estimated net worth of about $25 million.
While most of his income comes from YouTube, Evan Fong also earns a great deal of money through partnerships and merchandise sales.
Logan Paul
Logan Paul originally started on Vine like his brother, but he started regularly posting YouTube videos back in 2013. He is known for creating a wide variety of videos, from vlogs and comedy sketches to pranks and challenges. He has been recognized for his energetic—but sometimes controversial—online presence.
Today, however, he has numerous careers under his belt.
Luigi Novi, CC BY 3.0, Wikimedia Commons
Logan Paul Net Worth 2024
As of 2024, Logan Paul’s estimated net worth is a whopping $245 million.
However, only about $20 million comes from YouTube. Logan Paul is not just an internet vlogger, he is also an actor, director, entrepreneur, and professional wrestler.
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