January 8, 2025 | Miles Brucker

19 Candy-Coated Facts About Willy Wonka & The Chocolate Factory


Inside Wonka’s World

This 1971 film remains a staple of family entertainment with its magic and moral lessons. Alongside those flowing chocolate rivers lies a pack of unmissable facts that might change everything we thought we knew about Wonka’s delicious factory!

Intro

Box Office Performance

Even though it’s still super popular, Willy Wonka & The Chocolate Factory had a rough start at the box office. It was officially released on June 30, 1971, and cost around $3 million to make, but it only raked in about $4 million during its first run in the U.S. and Canada.

Willy WonkaWilly Wonka & the Chocolate Factory | 4K Trailer | Warner Bros. Entertainment by Warner Bros. Entertainment

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Filming Location

So, this film was primarily filmed in Munich, Germany, from August to November 1970. Most interior scenes were shot at Bavaria Studios in Geiselgasteig, Grünwald, where elaborate sets were constructed, while the exterior of Willy Wonka's factory was filmed at Stadtwerke München.

Bavaria StudioMartinJhenne, CC BY-SA 3.0, Wikimedia Commons

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Real Reactions

To make sure the child actors had genuine reactions in Willy Wonka & The Chocolate Factory, director Mel Stuart literally kept the Chocolate Room hidden until they were actually filming. The only exception was Julie Dawn Cole, who played Veruca Salt.

ReactionWilly Wonka & the Chocolate Factory | 4K Trailer | Warner Bros. Entertainment by Warner Bros. Entertainment

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Director's Daughter's Influence

Willy Wonka & The Chocolate Factory came into existence mainly because of Mel Stuart's daughter, Madeline. When she was just ten, she pushed her dad to turn Roald Dahl's classic book, Charlie and the Chocolate Factory, into a movie. 

Mel StuartWilly Wonka & the Chocolate Factory | Mel Stuart's Wonkavision | Warner Bros. Entertainment by Warner Bros. Entertainment

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Director's Daughter's Influence (Cont.)

Her excitement for the story was so infectious that she went up to him and said, "Daddy, I want you to make this into a movie”. Director Mel Stuart, who initially directed documentaries, hesitated but eventually recognized the potential in his daughter's suggestion.

MadelineWilly Wonka & the Chocolate Factory | Mel Stuart's Wonkavision | Warner Bros. Entertainment by Warner Bros. Entertainment

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Gene Wilder’s Performance

For Gene Wilder's portrayal of Willy Wonka, he insisted on a different entrance for his character by starting with a limp while using a cane. This initial portrayal created an impression of frailty, only to surprise the audience when he performed a somersault. 

Gene WilderWilly Wonka and the Chocolate Factory's Best Scenes by Movieclips

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Chocolate River Composition

That yummy chocolate river in the movie was actually made from a mix of real chocolate, water, and cream. But it didn’t take long for it to go bad, and by the end of filming, it had a pretty nasty smell.

 Chocolate RiverWilly Wonka & the Chocolate Factory | 4K Trailer | Warner Bros. Entertainment by Warner Bros. Entertainment 

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Chocolate River Composition (Cont.)

Paris Themmen (Mike Teevee) even described the Chocolate River as essentially "cold, dirty water" by the end of filming. Then, the production team added salt conditioner and anti-shampoo powder to the water to combat the smell and maintain an appealing look.

Paris ThemmenGage Skidmore, CC BY-SA 3.0, Wikimedia Commons

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Quaker Oats' Influence

The creation of Willy Wonka & The Chocolate Factory got a big boost from Quaker Oats, who wanted to hype up their new Wonka chocolate bar. This corporate support shaped how the movie came together, even changing the title from Charlie and the Chocolate Factory.

Quaker OatsWillis Lam, CC BY-SA 2.0, Wikimedia Commons

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Young Love On Set

As per reports, on the set of Willy Wonka & The Chocolate Factory, there was a hint of young love among the cast. Apparently, Denise Nickerson, who played Violet Beauregarde, admitted in an interview with The Telegraph that she had a crush on Peter Ostrum (Charlie Bucket). 

 Child CastFourthords, CC BY 3.0, Wikimedia Commons

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Child Actors’ Post-Film Careers

Many of the child actors who played the ticket winners chose to leave show business entirely after the film. For instance, after portraying Charlie, Ostrum declined a 3-movie contract and returned to Cleveland, where he pursued a career in veterinary medicine.

Peter OstrumGage Skidmore, Wikimedia Commons

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Wonka Bars

So, the fictional Wonka Bars became real products after the film's success. Initially produced by The Quaker Oats Company in 1971, the bars were marketed to capitalize on the popularity of the film and Roald Dahl's original novel, Charlie and the Chocolate Factory.

Wonka BarUrko Dorronsoro, CC BY-SA 2.0, Wikimedia Commons

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Barbra Streisand Connection

Barbra Streisand took her son, Jason Gould, to see Willy Wonka & The Chocolate Factory shortly after its release in June 1971. At that time, many parents were hesitant to support the film due to its darker themes that could be unsettling for small kids.

Barbra StreisandUPI, Wikimedia Commons

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Symbolic Character Names

Many character names here are symbolic and mirror their personalities and moral failings. This allegorical approach meets the themes of vice and virtue, particularly the representation of the Seven Deadly Sins. For example, Augustus Gloop’s name directly represents gluttony.

Augustus GloopWilly Wonka and the Chocolate Factory's Best Scenes by Movieclips

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Gene Wilder’s Costume

Gene Wilder had some pretty strong opinions about his costume for the film. When he got the first sketches from costume designer Helen Colvig, he thought they looked too much like a typical 1920s dandy, which could make the character feel outdated.

Willy WonkaWilly Wonka & the Chocolate Factory - Pure Imagination Scene (4/10) | Movieclips by Movieclips 

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Gene Wilder’s Costume (Cont.)

To address this, Wilder wrote a letter to director Mel Stuart, in which he emphasized the need for a costume that reflected Willy Wonka's eccentricity. He described Wonka as "a vain man who knows colors that suit him, yet, with all the oddity, has strangely good taste”.

Willy WonkaWilly Wonka & the Chocolate Factory | 4K Trailer | Warner Bros. Entertainment by Warner Bros. Entertainment 

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Violet’s Blue Makeup

Denise Nickerson, who played Violet Beauregarde, shared in a 2001 interview with People that the blue makeup they used for that scene where her character blows up like a blueberry had some surprising side effects that stuck around longer than expected.

Violet BeauregardeWilly Wonka & the Chocolate Factory - Violet Blows Up Like a Blueberry Scene (7/10) | Movieclips by Movieclips 

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Violet’s Blue Makeup (Cont.)

After filming, the blue makeup "resurfaced through her pores" two days later while she was at school. This led to an embarrassing situation for her, which took an additional 36 hours just for the makeup to fully clear up. 

Violet BeauregardeWilly Wonka & the Chocolate Factory - Violet Blows Up Like a Blueberry Scene (7/10) | Movieclips by Movieclips 

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Incomplete Screenplay Shoot

Did you know that the film's production began without a completed screenplay? Although Roald Dahl, the author of Charlie and the Chocolate Factory, was initially slated to write the screenplay, he only provided an outline instead of a full script at the start of filming.

Roald DahlCarl Van Vechten, Wikimedia Commons

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Wilder's Response To The 2005 Remake

Reportedly, Wilder strongly disapproved of Tim Burton's 2005 remake, Charlie and the Chocolate Factory, considering it an "insult”.  He stated, "I don't care for that director... he's a talented man, but I don't care for him doing stuff like he did”. 

2005 RemakeCharlie and the Chocolate Factory trailer (4K) by ethan

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Wilder's Response To The 2005 Remake (Cont.)

Wilder even felt that the remake was unnecessary and only primarily motivated by financial gain. He disapprovingly said, "It's all about money. It's just some people sitting around thinking, 'How can we make some more money?'".

Gene WilderTowpilot, CC BY-SA 3.0, Wikimedia Commons

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Roger Ebert's Praise

Famous film critic Roger Ebert praised Willy Wonka & The Chocolate Factory as "delightful, funny, scary, exciting," along with its ability to combine whimsy with darker themes. Ebert's four-star review also positioned the film alongside classics like The Wizard of Oz.

Roger EbertSound Opinions, CC BY-SA 2.0, Wikimedia Commons

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Influence On Future Films

Quite obviously, this movie has had a great influence on future films and adaptations, inspiring many projects over the years. Notably, Tim Burton's Charlie and the Chocolate Factory, which was released in 2005, is one of the most prominent adaptations. 

Charlie And The Chocolate FactoryCharlie and the Chocolate Factory trailer (4K) by ethan

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Influence On Future Films (Cont.)

Burton's film starred Johnny Depp as Willy Wonka and Freddie Highmore as Charlie Bucket.  It aimed to give a darker, more whimsical take on Roald Dahl's original story and managed to gross over $475 million worldwide.

Charlie And The Chocolate FactoryCharlie and the Chocolate Factory trailer (4K) by ethan

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Merchandising Success

Following its success on television and home video, the movie has inspired a wide array of merchandise items. Platforms like Redbubble and Zazzle provide custom merchandise such as stickers, phone cases, and apparel featuring iconic imagery from the film. 

MerchWilly Wonka superfan's collection includes exclusive merchandise from the new movie | SWNS by SWNS


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